The teen and I saw and did a lot more than just get high on coffee at last months visit to Ludlow Food Festival. From Egyptian and Indian cooking to the sampling of a variety of wonderful products (everything from smoky cheese to absinthe marzipan and hot chocolate recipes from the 1600’s) we pretty much did it all.
As a food festival organiser it’s always great to get out and see how others do it. No, its more than great, its essential and not just as a demonstrator but also as a guest, as I was on this occasion. The one problem with running a food festival is that you never get an opportunity to really get out and see what’s happening ‘on the streets’, this is why I also really enjoy visiting food festivals (and I’ve been to a few!). They all have their own character and personality, whether small or large they all have something slightly different and distinctive about them. As an example, Conwy Feast (where I am demoing next Saturday) has the arts and lights programme, late night live music and a harbourside setting, Ludlow is in the castle itself and although it doesn’t have music, it does have a variety of daytime workshops and classes all based within the castle walls. Abergavenny has a bit of everything! All these different facets help keep them fresh and up to date.
This is most noticeable in the case of festivals like Ludlow and Abergavenny that have run a while. Our Menai Seafood Festival is a baby compared to twenty year old Ludlow, or even seventeen year old Llangollen, which despite being a lot smaller than the others, plays to that strength.
The longer established festivals are more polished, confident and often a bit more adventurous. They know who they are and what they are doing which in the case of Ludlow, is why it can successfully run for three days and still pull in the crowds (which total around 20,000 over the weekend).
Friday is the day that most media and catering professionals visit. Dubbed ‘top chef’ Friday its the day the bigger names appear. This year chefs included one of the UK’s top female chefs Emily Watkins, Daniel Doherty , private chef Frank Pontais (who we caught the tail end of) and Ed Kimber (The Boy Who Bakes) who gave a French patisserie demo on the Graeme Kidd demo stage. It was late in the day when we arrived and after Ed’s demo we just had time for a short wander around, booking into Saturday’s workshops and generally doing a bit of a recce. By the end of the day we’d planned our Saturday agenda, so sloped off for a bit of dinner at the newly opened Wildwood Kitchen. We were lucky, we hadn’t booked a table anywhere and predictably most of the restaurants were full. The Wildwood had space, possibly because it was so new. It felt new, but the food while not being wildly inventive (it may have been a special ‘festival’ menu), was tasty. The teen and I weren’t taken by many of the main courses and my choices were limited because of my gluten intolerance (it’s already getting on my nerves!!). Instead we selected a mediterranean platter, a superfood chicken salad and an onion and tomato salad which we shared. We’d worried we wouldn’t have enough but in the end it was plenty especially after dessert (mango sorbet for the teen and an Affogato ice cream for me. The caffeine shot perked me up and we wandered off to meet some friends for a drink.
Saturday was busy. We had a lot to pack in before heading back to Wales and we did just that. I’m just going to share with you a few of our highlights and things we loved, suggest some things you should check out if you can, and give a quick round-up of what we thought …I will be brief, but with lots of pictures.
Ed, who previously worked in a bank, won The Great British Bake Off in 2010. He gave up the day job to bake full-time, has two cookbooks out already (The Boy Who Bakes and Say it With Cake), with his new one out now. He made a chocolate and passionfruit curd tart topped with chocolate ganache.
Marina’s mantra is “you can’t be wrong, if your recipe is cooked with love the food is going to be good!” I like this mantra, totally get where she’s coming from. Her cookery class focused on two traditional Egyptian dishes, Shakshuka and a beetroot salad. The class was simple, fun and practical. Even the fez wearing girls at the back, who appeared to have sampled one or two of the local ales managed admirably.
From one female chef to the next…this time Rayeesa and her southern Indian Secrets masterclass. Encouraging her class to be liberal with the spices she demonstrated how to make a traditional dahl, sharing handy tips (don’t add salt to the lentils til later or they won’t cook!)
We finished the day with THAT coffee masterclass and bounced off home happy, both agreeing that it was one of the best food festivals we’d ever attended. We even managed not to argue!
A big thankyou to Ludlow for their hospitality and friendliness and producers that gave us lots of lovely things to eat and drink, this was our swag from the day….some purchased, some freebies! I’ve mentioned a few of our favourites, but we also loved the Merangz from The Little Round Cake Company and Granny Tiggs sauce